6 Tactics to Improve Your Periscope Engagement Instantly
Social media provided users with each and every feature to promote their brand and service across the world with the help of uploaded images or videos. Nowadays we cannot think our life without social media sites. Therefore, it is obvious that we can share our personal and professional brand in these platforms. Video is hot topic in social media now. Moreover, Videos get more popular than photos, which mean more chances to get your brand in front of new eyes.
Today live steaming is becoming more and more popular day by day and it’s attracting the interest of public relation and social media marketing specialists. They are not only targeted audience. Many famous Youtubers, Facebookers and Instagrammers are using live streaming video app as a form of communication with their fans. Periscope has launched last year and the video literally grabbing more and more attention from the users. To drive traffic and fan engagement, most of the business persons have started to use Periscope to market their product or brand through the live video.
Here are 6 tactics that will instantly improve your Periscope engagement.
#1 Host Live Q&A Sessions
Creating opportunities for your followers to ask questions and receive answers in real time is a killer tactic to boost engagements and build relationship with your audience. It is a great chance to get real feedback from you market about your product, brand or service. The questioning is a very good idea for future content. You can see, they are just telling you what they want to watch.
#2 Promote New Product Launches
Are you launching a new product or services? Share the exclusive detail on social media through using live streaming. Highlight your product or service, provides the benefits, and address common questions that your market may have. To increase success of followers attending your broadcast is sure to promote that event by using visuals for really capture attention.
#3 Perform Live Product Demonstrations
Today 65% of consumers are more apt to buy a product online. Live video streaming on Periscope generate a lot of interaction of your business and services. Since live demonstrations work better in helping customer understand how to use your product, live streaming videos are wonderful channels to show viewers your products.
#4 Do Not Neglect Your Profile
Most of the people underestimate the powers of setting up a quality profile that catches so much attention from people. Your profile on Periscope is your business face. It shows others that you are worth following. Everybody knows that first impression is the last impression, so play it smart.
#5 Come up with Catchy Title and connects your Profile to Twitter
How important are titles of your content? Perhaps, you are reading so many articles because of their awesome titles that attract you. Same thing happens with Periscope. If your title doesn’t explain the purpose of the broadcast, that make the possibility of persons will not join it. Furthermore, you can re-tweet your broadcast and the title will appear on your twitter profile. That’s why it is necessary to connect your Periscope account with Twitter. All your twitter followers will be keeping up to date with your broadcast along with watch them live.
#6 Build your Email List
You can see building your email list is the lifeline for your business or brand. Email marketing works 40% time better at gaining customer through Facebook, Instagram, Twitter and other social media channels. During your live events, extend special offers to your audience in exchange for sharing their email address while on the broadcast.
Conclusion
Live streaming video platforms providing amazing opportunities to connect with your social followers and boost engagement, brand awareness and exposure. A live stream will increase the bond between you and your audience. Many companies use it to their advantage and so can you.